Ever heard the term “Wrap Rage?”
Amazon.com coined this term when they came out with their certified “Frustration Free Packaging” initiative in response to customers’ aggravation over how hard it is to open packages, too much packaging waste, and desire for reduced shipping cost.
At TaylorCraft we get it. The way a product is packaged is not only important for damage prevention in transit, but the packing material itself and the process of unwrapping is part of the user experience as well.
We worked to engineer and re-engineer our packaging based on advice from shipping experts, and experience shipping thousands of doors throughout the United States.
What did we learn about shipping cabinet doors and components that might be useful to you?
- Cabinet doors should be fully wrapped so they are protected from sunlight and excessive exposure to humidity changes. If you leave the doors in our packaging, laid on a flat surface, until you are ready to finish them, air/humidity exposure is minimal, there is no exposure to light so the doors won’t end up discolored and the doors will stay flat, as opposed to leaning them up against the wall which can cause bowing/warpage.
- Too much packaging material, wrapping the doors in cardboard a few at a time and shipping them separately on a big job, takes extra time to open, creates a mess in the shop and produces a lot of waste.
- At TaylorCraft, shipments of all but small orders are sent flat packed no more than 36″ high on pallets, making them easy to offload and store. Doors are placed face to face, separated by foam sheets for protection. Customers can stack the used shipping pallets and sell them to companies who pay to pick them up. Our doors are packaged by job, when possible.
- When doors rub against each other, it polishes or scratches the surface – both scenarios cause finishing problems. Our packaging ensures doors have almost zero room to move, which prevents damage to the surface your customers will be scrutinizing.
- Packaging can save time and money. Many of our customers use the cardboard and foam from our packaging to wrap their cabinets and protect them in transit to the jobsite, recycling the material multiple times or even stack the cardboard and sell it to a recycler. We love to hear this! Every possible part of our packaging material is made from post-consumer recycled products.
- A dependable carrier is key! We partner with known, dependable carriers, and ship our products nationally.
We’ve done a lot of research but by no means have we stopped analyzing and improving our shipping and packaging. We welcome your comments and feedback!
Cabinetmakers, contact TaylorCraft today to quote a cabinet door job! We look forward to hearing from you.
